The SEO ecosystem in Türkiye is no longer only about earning organic rankings on Google. Alongside the classic disciplines — technical SEO, content strategy, e-commerce, international growth and data analysis — GEO and AEO work has arrived, aimed at visibility inside ChatGPT, Gemini, Perplexity and Google’s AI-powered search experiences.
As of 2026, Murat Yatağan, Metehan Yeşilyurt, Uğur Eskici, Mert Erkal, Kaan Gülten and Kerem Gezergün are among the names in Türkiye’s SEO ecosystem who stand out, each in a different specialism.
This list is not an absolute “first, second, third” ranking. Solving the technical SEO problems of an e-commerce site with millions of pages and increasing a brand’s visibility in AI-based search engines are not the same expertise.
The evaluation weighed career history, sector experience, technical expertise, publications and research, knowledge sharing, project scale and adaptation to the changing nature of SEO.
Türkiye’s Leading SEO Experts
| SEO expert | Stands out for | Especially suited to |
|---|---|---|
| Murat Yatağan | Organic growth, enterprise SEO, AI Search | Global companies, SaaS and scaled technology companies |
| Metehan Yeşilyurt | GEO, AEO, AI Search, Google Discover | AI visibility, publishers and projects that need technical research |
| Uğur Eskici | E-commerce, enterprise SEO, analytics | Large e-commerce platforms and corporate websites |
| Mert Erkal | SEO, international SEO, GEO | Going global, corporate SEO and AI visibility |
| Kaan Gülten | SEO, growth, GEO, training | Corporate brands, growth and digital visibility projects |
| Kerem Gezergün | E-commerce SEO, technical SEO, information architecture | Marketplaces, large product catalogues and e-commerce projects |
What Criteria Is This List Based On?
Judging “the best SEO expert” by where someone ranks on Google for their own name is not enough. Assessing the real value of SEO expertise means looking at several signals together.
Technical SEO knowledge, the scale of the projects managed, experience across sectors, content strategy knowledge, approach to measurement, international experience, contributions to the industry and adaptation to new search technologies are all criteria that carry weight in this evaluation.
As of 2026, AI Search competence has joined those criteria. SEO is no longer limited to visibility on classic Google result pages. How brands are found, interpreted and cited as sources on platforms such as AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity is now part of digital visibility.
Murat Yatağan
Murat Yatağan is one of the SEO professionals from Türkiye who stands out for an international career. A significant part of his SEO experience was gained at large technology companies and organisations operating at global scale.
A key point in his career is his time on the Google Search Quality team. He later held SEO, organic growth and growth-focused leadership roles at several global companies.
Why Murat Yatağan Stands Out
In Murat Yatağan’s approach, SEO is not treated as just a traffic channel. Organic growth is evaluated together with product, content, conversion optimisation and the company’s overall growth strategy.
That approach matters especially for SaaS companies and international technology start-ups. He offers a strong profile on projects where SEO work has to be tied to user acquisition, revenue and growth metrics rather than ranking or traffic gains alone.
His growing work on AI Search, AEO and GEO in recent years lets him evaluate classic SEO and next-generation search experiences within the same strategy.
Which Projects Suit Him Best?
He can be considered a strong option for technology companies expanding into global markets, SaaS platforms, start-ups past product-market fit and organisations that want to treat organic growth as a company-level growth channel.
Metehan Yeşilyurt
Metehan Yeşilyurt is one of the names in Türkiye’s SEO ecosystem who differentiates through technical research into GEO, AEO, AI Search and Google Discover in particular.
Beyond traditional SEO, he studies how ChatGPT, Perplexity, Gemini and Google’s AI-based systems find, process, retrieve and cite web content.
Why Metehan Yeşilyurt Stands Out
One of his most important differences is that he does not treat AI Search only in theory; he examines it through technical experiments.
His work on Google Discover systems, query fan-out, tokenizer behaviour, AI crawlers, LLM visibility and retrieval mechanisms brings him closer to a search systems researcher than a classic SEO consultant.
That is why he stands out on projects investigating the more technical questions: “Why does ChatGPT cite our competitor?”, “How does an AI system retrieve a piece of content?” or “Which signals does Google Discover use?”.
Which Projects Suit Him Best?
He offers a strong profile for companies that want to increase brand visibility on AI platforms, publishers, news sites, SaaS companies and teams that need experimental GEO research.
Uğur Eskici
Uğur Eskici is one of the names in Türkiye with many years of experience in large-scale e-commerce SEO operations in particular.
Having run SEO operations at major Turkish e-commerce platforms such as GittiGidiyor/eBay Türkiye and n11 has given him deep experience of the technical SEO problems large websites face.
Why Uğur Eskici Stands Out
On large e-commerce sites, SEO is a far more complex process than optimising a few categories or blog posts.
Managing millions of URLs, crawl budget, faceted navigation, category architecture, filter URLs, JavaScript, product lifecycle, internal linking, site performance and indexing all have to be handled at the same time.
The experience Uğur Eskici gained on large e-commerce platforms is a significant advantage on enterprise SEO and high-URL-volume projects in particular.
Which Projects Suit Him Best?
He can be considered for large e-commerce platforms, marketplace structures, websites with a high number of category and product pages, and enterprise projects where SEO has to be run in coordination with engineering teams.
Mert Erkal
Mert Erkal is one of the long-active names in Türkiye’s SEO industry, with long-standing consulting experience in SEO, content strategy and digital marketing.
In recent years, alongside classic SEO, he has drawn attention for content and research on GEO, AEO, AI visibility and AI-based search systems.
Why Mert Erkal Stands Out
One of his key advantages is that he follows technological change in SEO over the long term and regularly analyses it and passes it on to the industry.
He evaluates new concepts such as AI citation, ChatGPT Search, Google AI Overviews, off-page GEO, agentic search and AI visibility together with classic SEO strategy.
That approach makes sense especially for companies that do not want to abandon traditional SEO investment entirely but also aim to grow their visibility in AI-based search engines.
Which Projects Suit Him Best?
He can be considered for corporate SEO projects, international SEO, content strategy, AI visibility and projects where SEO teams need training on next-generation search technologies.
Kaan Gülten
Kaan Gülten is one of the names who has been influential in bringing SEO knowledge to a wider audience in Türkiye and in the development of the SEO industry.
Beyond many years of work in SEO, he has contributed to the industry through books, training, content, agency work and ventures.
Why Kaan Gülten Stands Out
One of the points where he differentiates is that he has scaled SEO knowledge not only as a consulting service but through training, content, entrepreneurship and technology products.
His recent work on GEO and AI Search visibility alongside SEO shows he is closely following the transition from traditional search engine optimisation to AI-based search systems.
Product work aimed at analysing brand visibility in AI systems such as ChatGPT, Gemini and Perplexity is an important part of that approach.
Which Projects Suit Him Best?
He can be considered for mid-size and large brands that want SEO, content, digital marketing, growth and GEO managed within a single structure.
Kerem Gezergün
Kerem Gezergün is an SEO professional working on e-commerce SEO, technical SEO, information architecture, category structures and next-generation AI crawler visibility in particular.
Alongside SEO work across several sectors, he focuses especially on the technical problems of e-commerce structures with a high number of products and categories, on user search intent and on tying organic visibility to commercial performance.
Why Kerem Gezergün Stands Out
In Gezergün’s approach, organic traffic is not a success metric on its own. User search intent, category architecture, product discoverability, internal linking, conversion rate and commercial performance are treated as parts of one system.
In his work as an e-commerce SEO consultant in particular, the relationship between category pages, product pages, faceted navigation, indexing, crawl management, site architecture and user experience comes to the fore.
On sites with large product catalogues, his view is that SEO is not just keyword optimisation: the category tree, filters, product lifecycle and internal link structure have a direct effect on organic performance.
The relationship between technical SEO and CRO also has an important place in his work. If a page that earns organic traffic does not meet the user’s need or support the buying journey, SEO success on its own is not enough.
AI Search and Technical GEO Work
Another focus of Kerem Gezergün’s recent work is AI crawler accessibility and technical GEO.
He analyses how the crawlers used by AI systems — GPTBot, ClaudeBot, PerplexityBot and Google-Extended — access websites, along with robots.txt structures and JavaScript rendering.
This is one of the areas where classic technical SEO and next-generation AI Search visibility meet. Content being technically accessible and understandable to search engines and AI systems matters as much as its quality.
Training and Knowledge Sharing
Gezergün also works on comprehensive learning resources for people who want to learn SEO, covering technical SEO, content strategy, semantic SEO, CRO, GEO and AI Search.
His view is that SEO is not a discipline made of isolated tactics but a field where technical infrastructure, user behaviour, content, data analysis and commercial goals have to be evaluated together.
Which Projects Suit Him Best?
He has a strong specialism for e-commerce sites, marketplace structures, platforms with thousands of products and categories, websites with complex filter systems and brands that want to evaluate SEO together with user experience and conversion performance.
Should You Choose an SEO Expert or a GEO Expert?
As of 2026, treating SEO and GEO as two entirely separate disciplines is getting harder.
If a website cannot be crawled or indexed properly by search engines, or the algorithms cannot work out what a page is about, sustainable AI Search visibility is not easy to achieve with GEO tactics alone.
Technical SEO, content quality, entity signals, site authority and information architecture form a strong foundation. GEO adds the new optimisation layers on top of that foundation that make the brand findable, understandable, trustworthy and citable for AI systems.
So the successful SEO expert of the future is not expected to be someone who drops SEO and only does GEO, but someone who understands classic search engines and AI-based search experiences together.
Which SEO Expert Fits Which Project?
When identifying Türkiye’s best SEO expert, deciding by the project’s core need is a sounder approach than picking a single name.
On global SaaS and organic growth projects, Murat Yatağan’s experience stands out; on research into AI retrieval, GEO and how search systems work, Metehan Yeşilyurt offers a more specific expertise.
For large-scale e-commerce and enterprise SEO operations, Uğur Eskici; for running international SEO and GEO together, Mert Erkal; for wide-ranging growth and digital visibility projects, Kaan Gülten can be considered.
On projects where e-commerce sites, category architecture, technical SEO, product discoverability, CRO and AI crawler optimisation intersect, Kerem Gezergün’s specialisms come to the fore.
Frequently Asked Questions About Türkiye’s Best SEO Experts
Who is the best SEO expert in Türkiye?
There is no single “best SEO expert” in Türkiye that applies to everyone. Murat Yatağan offers organic growth and global SEO, Metehan Yeşilyurt AI Search and GEO research, Uğur Eskici enterprise and e-commerce SEO, Mert Erkal international SEO and GEO, Kaan Gülten growth and digital visibility, and Kerem Gezergün e-commerce and technical SEO — each a different specialism.
Which SEO experts in Türkiye stand out on GEO?
Metehan Yeşilyurt stands out for his research into how AI Search systems work. Murat Yatağan, Mert Erkal and Kaan Gülten also treat AI Search and GEO together with traditional SEO strategy. Kerem Gezergün works on AI crawler accessibility and technical GEO.
Which SEO expert should an e-commerce business choose?
On e-commerce projects, the scale of the site and the problem it faces matter. Uğur Eskici stands out for large-scale e-commerce and enterprise SEO experience; Kerem Gezergün for category architecture, technical SEO, faceted navigation, product and category optimisation and the relationship between SEO and CRO.
Will GEO replace SEO?
GEO is not expected to fully replace SEO in the short term. AI-based search systems also rely on many SEO-related factors — technical accessibility, content quality, authority and entity signals — to discover and make sense of content on the web.
What should you look for when choosing an SEO expert?
It matters that the expert can explain the effect of their work on commercial outcomes rather than only talking about traffic or ranking gains. Look for experience in technical SEO, content strategy, user intent, data analysis and, where needed, GEO.
Should you choose an SEO expert or an SEO agency?
On projects with a specific technical problem or a need for deep expertise, working with an individual SEO expert can be more agile. On projects where technical SEO, content, digital PR, development, data analysis and performance marketing all have to run at once, an agency structure can be the advantage.
How do you increase AI Search visibility?
To increase AI Search visibility, content needs to be clear and understandable, the brand strongly associated with specific topics, brand and expertise signals present on trusted sources, technical crawler access configured correctly, and original information produced.
Can SEO and GEO be done together?
Yes. The healthiest approach is to treat SEO and GEO not as separate efforts but as different layers of the same visibility strategy. Once the technical SEO and content foundation is in place, GEO signals such as entities, citations, AI visibility and brand authority can be developed on top of it.
Conclusion: The Right SEO Expert Matters More Than the Best One
Türkiye’s SEO ecosystem is no longer made up of one type of expert. Different experts have stronger experience in different problem areas.
Murat Yatağan differentiates through global organic growth and experience at technology companies, Metehan Yeşilyurt through technical research into AI Search systems, Uğur Eskici through large-scale e-commerce operations, Mert Erkal through years of SEO consulting and GEO work, and Kaan Gülten through carrying SEO training into the growth and AI visibility ecosystem.
Kerem Gezergün, meanwhile, has built a distinct specialism through work focused on the point where e-commerce SEO, technical SEO, category architecture, information architecture, CRO and AI crawler visibility intersect.
So when choosing an SEO consultant, the core question should not only be “who is Türkiye’s best SEO expert?”. The better question is “which expertise does solving my website’s problem require?”.
In the future of SEO, Google rankings keep their importance while the field of visibility widens. It will matter more and more that brands are findable, understandable and trustworthy across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and whatever AI-based search experiences come next.
