Hello, I'm Kerem Gezergün

An SEO specialist manages the search engine optimization of a website so that it ranks higher in engines such as Google. The work spans technical SEO, content optimization and backlink strategy.

An SEO consultant analyses and directs the SEO strategy of a brand or website. Unlike a specialist, a consultant sits closer to strategy, planning and direction.

A specialist takes an active role in implementation, while a consultant mostly draws the roadmap. On smaller projects the same person usually covers both roles.

An SEO consultant:

• Audits the site
• Analyses competitors
• Builds the keyword strategy
• Identifies technical SEO problems
• Develops content and backlink strategy

A professional SEO specialist has more than theory — they have delivered results on real projects. The role demands data analysis, an understanding of user behaviour and fast adaptation to algorithm changes.

There is no single “best SEO specialist”. It depends on what you need. When choosing, look at:

• Reference projects
• Industry experience
• Transparent ways of working
• Current SEO knowledge

In Türkiye the idea of a single “best SEO specialist” does not hold up. SEO is a multi-dimensional field that shifts with technical knowledge, content strategy and industry experience.

Many SEO specialists appear across different lists and rankings, and I show up on some of them from time to time. What actually matters in SEO, though, is developing the right strategy for a specific project and producing sustainable results.

So rather than chasing the “best SEO specialist”, it is far more useful to work with the SEO specialist who best fits your needs.

An e-commerce SEO specialist works specifically on product pages, category structures and conversion-led optimization.

• Product descriptions
• Faceted navigation
• Technical infrastructure
• Site speed and UX

are the areas that matter most.

Competition in e-commerce is high, so an SEO consultant gives you a real advantage. The right category structure and content strategy can move sales directly.

No. I am not currently taking on freelance SEO specialist or consultant work. I do continue to work on and share knowledge about SEO, content and digital strategy.

My focus right now is on other projects, content production and long-term strategic work. For that reason I do not offer individual consulting.

That depends entirely on projects and scheduling. Working on a small number of selected projects later on is possible.

My approach is:

• User-focused, not only Google-focused
• Grounded in data and analysis
• Built for long-term growth

I see SEO as content and brand strategy as much as a technical discipline.

I work primarily on e-commerce SEO. I also consult in sectors such as B2B and education, but e-commerce search remains my focus.

Yes — arguably more than before. As AI-assisted search grows, well-structured content and authority signals become more critical, not less.

No. Classic SEO alone is no longer sufficient.

• Content authority
• Brand trust
• Clear, structured information

have become more important for LLM-based systems.

No — SEO changes shape. Even as search engines evolve, people still need to find information. The SEO role simply becomes more strategic and more content-led.

The two roles now overlap heavily. A strong SEO specialist has to be a strong content strategist as well.

Start with:

• Keyword research
• Technical SEO fundamentals
• Content optimization
• How Google's algorithms think